I love design. I love the challenge that every project comes with. I love the nerdy parts of design, the storyboarding, the customer profiles, the data analytics. I think all of those help inform every project and help to deliver the best possible design for my clients. I love to work with color, photography and graphic elements, all to create something unique and on brand.

I’ve spent 10+ years working with leading brands in weight loss and healthy eating. Serving as the lead designer for brands such as Nutrisystem, Jenny Craig, and South Beach Diet. I’ve helped them rebrand, launch new product lines, bring their brands to the 21st century and appeal to new customers.

A little about myself: I grew up, and still reside in the Philadelphia suburbs. I’m a die hard Flyers fan (The Orange and the Black, the Orange and the Black!) and Gritty is my hero. I’m a music nerd and vinyl collector and could talk endlessly about it. I went to school for Fine Art concentrating in design and photography. I still wander around with my camera whenever I have the chance, trying to capture the moment or working on a new concept.