Led ecommerce and website design for all Jenny Craig

Iterative testing based off of user feedback and data analytics to reduce friction in the sales funnel leading to higher conversion rates

Optimized email design procedures by implementing templates while allowing for creative freedom

Designed email streams for customer communication post purchase

Created marketing email campaigns leading to increased click through rate and conversion optimization

Led social media and digital marketing campaigns from the initial concept through to final design

Optimized digital campaigns for Meta ad spaces and partner marketing based on testing and prior top performing creative