Led design for all Nutrisystem website launches, testing, and ongoing optimization

Directed multiple rebrands, improving site performance year over year

Optimized layouts and imagery to boost performance scores

Maintained and enforced a consistent cross-platform style guide

Ensured full ADA compliance across all web experiences

Managed relationships with internal teams and external partners

Built scalable email templates, increasing production speed by 40%

Led transition to responsive email design, improving engagement and conversion rates

Oversaw execution of weekly campaigns, including promotions, lifecycle, and newsletters